EXPERIENCE
Cycling is a fantastic way to explore new places and connect intimately with the landscapes, history, and culture of a region – not to mention fuelling up on local delicacies.
The EXPERIENCE project, funded by the European Regional Development Fund, has now come to an end. Cycling UK was proud to be one of 14 partners in this initiative, which aimed to develop experiential tourism activities across six regions in England and France.
While the project may have concluded, the routes we promoted in Norfolk, Kent, and Cornwall are still available for you to explore.
We are also in the process of launching Cyclists Welcome, which will allow you to find places that are cyclist-friendly, as you discover fascinating stories and hidden gems along the way.
Guides to EXPERIENCE areas in the UK
Become a Cyclists Welcome location
Does your business go the extra mile to welcome cyclists? If so then our new accreditation scheme is for you.
Specially designed by Cycling UK, a listing with Cyclists Welcome offers cyclists a guarantee of a warm welcome which is why we have been trusted for almost 150 years by cyclists all across the UK.
If you offer accommodation, food or drink; if you are a place of interest and if you make provision to ensure cyclists, walkers and other active travellers are welcome then why not list your business on our website.
It’s easy to apply; just complete the online form to assess what you already do for cycle visitors, and if you’re successful you’ll be accredited.
More about the EXPERIENCE project
EXPERIENCE is a €23.3 million project co-financed by the European Regional Development Fund (ERDF, €16 million) through the Interreg VA France (Channel) England Programme 2014-2020, boosting visitor numbers in six pilot regions across England and France. This project will harness the experiential tourism trend to extend the season (October – March), generating 20 million new off-season visitors spending €1 billion across the Channel region by June 2023.
Cycling UK is one of 14 partners collaborating to deliver innovative and sustainable new off-season tourism experiences in six pilot regions in England and France.
We are working with six pilot regions (Brittany, Pas-de-Calais, Compiègne, Norfolk, Kent and Cornwall) to reinvent the way the economy, environment, communities and brands interact - focusing on sustainable, low-impact tourism activities to secure the future resilience of the region’s natural and cultural assets.
Following the coronavirus pandemic, the project has the potential to reinvigorate struggling industries and support sustainable economic redevelopment.