Millions of bike owners encouraged to sign up for World’s Biggest Bike Ride
Around 20 million people in England own or have access to a bike, and more than a third of households in Scotland, Wales and Northern Ireland have use of a cycle.
Matt Mallinder, Cycling UK director, said: “Imagine if everyone who owns or has access to a bike in the UK all went out riding on one day. We’d have millions of people leaving their cars at home and showcasing the amazing benefits of cycling.
“In many respects, we’re already in the midst of a massive big ride, with numbers of people cycling during the lockdown reported to be up by 200%. We want to inspire people to keep riding.
“Even the Prime Minister called it a ‘golden age of cycling’ while promising one of the most comprehensive sets of measures ever to capitalise on that trend. Now we want cyclists everywhere to stand and be counted.”
Imagine if everyone who owns or has access to a bike in the UK all went out riding on one day. We’d have millions of people leaving their cars at home and showcasing the amazing benefits of cycling
Matt Mallinder, director, Cycling UK
The World Biggest Bike Ride is part of Cycling UK’s Pumped Up campaign which has been aimed through the summer at capturing the increased interest in cycling brought about by the coronavirus pandemic.
Earlier this month, the charity released its Pumped Up Portraits, a diverse series of fifty images and stories of cyclists across the UK who’ve made cycling an integral part of their lives.
Mr Mallinder added: “It doesn’t matter whether you’re old or young, fast or slow, prefer to ride on the road or the trails, the important thing is that everyone gets out and rides.
“We know the powerful effects of cycling, for the communities where we live and work, but also on our health and well-being. Cycling is sometimes portrayed in the media as a minority interest activity – but if we all got out and rode on the same day, that would send a really powerful message that we’re a force to be reckoned with.”
Pumped Up is about inspiring everyone to enjoy that unique thrill and sense of freedom that riding a bike brings, whether you’re a dedicated cyclist who can inspire friends and family to ride, or someone who’s just starting out and needs some advice and inspiration.
Anyone who wants to take part in the World’s Biggest Bike Ride is encouraged to register their ride on Cycling UK’s Pumped Up homepage.
Notes to editors
- Cycling UK, the national cycling charity, inspires and helps people to cycle and keep cycling, whatever kind of cycling they do or would like to do. Over a century’s experience tells us that cycling is more than useful transport; it makes you feel good, gives you a sense of freedom and creates a better environment for everyone. www.cyclinguk.org
Press contact information
For more information contact the national Cycling UK Press Office on 01483 238 315, 07786 320 713 or email [email protected]
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