Cycling UK’s impact in Shetland

By Martin Hofschroer
A group of five people stands together inside a bicycle shop with an orange wall, smiling at the camera. Two of them wear matching blue jackets, while another wears a yellow jacket, and a woman in a red cardigan stands in the center. Behind them, vintage red Chopper bikes hang from the ceiling, with various cycling accessories and tools displayed on the walls. The setting reflects a community cycling initiative, likely part of Cycling UK’s work in Shetland.
Through our behaviour change programmes, we are creating happier, healthier and greener communities in Shetland

In a region where public transport options are limited and car dependency is high, we are helping Shetland residents rediscover cycling as a practical, sustainable mode of transport.  

We hosted a regional showcase event to highlight our behaviour change programmes and their impact on communities at the Islesburgh Community Centre in Lerwick, Shetland, bringing together community leaders, cycling advocates, and residents to celebrate Shetland’s cycling culture. The event featured inspiring discussions, hands-on experiences, and practical insights into expanding cycling opportunities.

Attendees had the opportunity to:

  • Explore funding opportunities through the Cycle Access Fund (CAF)
  • Network with local organisations, funders, and community leaders
  • Celebrate Shetland’s cycling achievements and share ideas for future growth
  • Visit the Shetland Community Bike Project to see first-hand the impact of community-led cycling initiatives 

Shetland Community Bike Project: Repairing bikes, transforming lives

Since July 2024, the Shetland Community Bike Project (SCBP), a social enterprise and charity in Lerwick, has repaired over 50 bikes and provided six recycled bikes to people in need. 

Thanks to Cycle Access Fund funding from repair and recycle grants, SCBP now tackles even the most challenging repairs and ensures more people can get cycling. 

Caroline, from SCBP, explained: 

It’s beneficial for us as an organisation and for the community, who are so grateful for the financial support to keep their bikes safe and usable

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SCBP partners with organisations such as Criminal Justice and Social Work departments, the Moving On Employment Project, and local Jobcentres to support individuals seeking opportunities. Caroline shared an impactful story: 

A recycled bike from the Jobcentre allowed someone to cycle from the ferry to job interviews, helping them take steps toward employment

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Through her role in the Shetland Alcohol and Drugs Forum, Caroline has also promoted bike repair and recycling services to individuals in recovery, further strengthening community connections and encouraging active travel.

A group of people gathers inside a bicycle shop with an orange wall, engaged in conversation. Two vintage red Chopper bikes hang from the ceiling, while various cycling accessories and repair tools are displayed on the walls. A woman in a yellow jacket speaks to another in a red jacket, while others listen attentively. The setting reflects a community-focused cycling initiative, likely part of Cycling UK’s activities in Shetland.
A visit to The Shetland Community Bike Project

Connecting Communities: Local success stories

Our Connecting Communities programme, a successor to the Rural Connections initiative, offers walking, wheeling, and cycling activities tailored to Shetland’s unique needs. It focuses on underserved groups, including individuals with health conditions, disabilities, and those facing financial barriers.

Case study: Ross’ journey back to cycling

One such example is Ross, a participant who, with the support of our local development officer, regained his cycling confidence, found the perfect bike, and has since made cycling part of his daily life.

Ross first discovered Connecting Communities through a recent Love to Ride event. Intrigued by the idea of getting back on a bike, he reached out to our local development officer, who provided tailored support to help him rebuild his confidence. This included opportunities to try different cycles and advice on finding the right bike to suit his needs.

With Shetland’s hilly terrain, Ross was introduced to the benefits of e-bikes, which proved to be a game-changer for him. After experiencing how an e-bike could make cycling more accessible and enjoyable, Ross decided to purchase his own bike through the Cycle to Work scheme.

Ross reflected on his experience:

It has been a brilliant way to remind us how much fun riding a cycle is, particularly these new types of e-bikes. They really do open up a whole new world to a much larger share of the population. In areas like Shetland with its hilly terrain, the assistance offered by e-bikes is a real benefit. 

 

[It] has encouraged me to purchase my own e-bike via the Cycle to Work scheme—this wouldn’t have happened without the opportunity to try a similar bike with Connecting Communities.

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Through Connecting Communities, Ross rediscovered a pastime he wasn’t sure he would experience again. Now cycling regularly for local journeys and recreation, he has inspired others in his community to consider giving cycling another try.

A smiling man in cycling gear, identified as Ross, stands beside his e-bike in an outdoor setting. He is wearing a helmet and weather-appropriate clothing, ready for a ride. The background features a scenic landscape, reflecting the rural environment of Shetland. Ross' positive expression conveys his enthusiasm for cycling and the newfound confidence he gained through Cycling UK's Connecting Communities programme.
Ross enjoying a scenic ride on his e-bike

Cycling UK’s existing impact through Rural Connections

The Rural Connections programme demonstrated significant success in encouraging cycling across Shetland and served as a strong foundation for the Connecting Communities initiative.

Key Statistics (2023-24):

  • 5,343 people engaged across all Rural Connections activities and locations
  • 22% cycled for short local journeys before the programme, increasing to 67% after participating
  • 59% started cycling for journeys previously made by car
  • 71% reported increased exercise levels due to the programme
  • 77% agreed that “Rural Connections support has made me happier”

These figures highlight the programme’s success in shifting travel behaviours, promoting health, and fostering community well-being in rural areas. 

A vision for Shetland

Suzanne Forup, Cycling UK’s head of behaviour change and development in Scotland, said:

Cycling UK’s behaviour change programmes demonstrate how place-based initiatives can empower people to embrace cycling and active travel. 

 

In Shetland, we’re seeing real change as individuals gain confidence and choose cycling for everyday journeys. With ongoing collaboration, we can continue to make Shetland a happier, healthier, and greener place to live.

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A spokesperson for ZetTrans added:

Cycling UK’s Connecting Communities and Cycle Access Fund programmes have been instrumental in enabling more people in Shetland to experience the benefits of active travel. From improving physical and mental well-being to reducing transport emissions, these initiatives are helping to create a more sustainable and connected community. ZetTrans is proud to support such impactful projects,

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The success of Connecting Communities and the Cycle Access Fund in Shetland is made possible thanks to funding by ZetTrans. 

Looking Ahead: 2024-25 Initiatives in Shetland

  • Expansion of the Cycle Access Fund, providing more individuals with access to bikes and training
  • New community-led cycling events and maintenance sessions to encourage participation
  • Stronger partnerships with local organisations to ensure cycling remains a key part of active travel planning

Whether you're a local resident looking to get involved, an organisation interested in partnership opportunities, or a funder keen to support active travel in Shetland—join us in making cycling an accessible and lasting change for all.

For more information or to get involved, contact Cycling UK in Scotland. 

Cycle Access Fund Cycling UK in Scotland

Further reading