Business and marketing director at SHIFT Active Media
An avid cyclist who takes great pride in promoting the activity, Rachael is business and marketing director at SHIFT Active Media, a marketing agency dedicated to cycling. She is a world-leading expert in cycling marketing. She has recently launched Uplift, mentoring programme matching experienced female leaders in the cycling industry with the next generation of talent.
“My lifelong passion for cycling began with my parents introducing me to bikes at a young age. I was exceptionally fortunate to spend summers chasing the Tour de France with my cycling enthusiast dad!”
