Founder of Africa’s first woman-owned cycling apparel brand
Alice Kivuva began cycling in 2015 as a personal escape and way to find balance amidst the challenges of motherhood.
She quickly noticed a gap in the market for women’s cycling apparel that offered both style and comfort. This led her to establish FiveStars Africa in 2017—the first woman-owned cycling apparel brand in Sub-Saharan Africa. FiveStars Africa celebrates African culture through vibrant activewear inspired by the continent’s diversity, nature, and artistry.
“The trajectory of my life changed when I took up cycling, and I’m glad that I’m using my background and love of sport to shine a light on African culture, fitness, health, and sustainable mobility through the power of the bicycle.”
