How Robbie went from e-bike sceptic to advocate

A woman riding an e-bike on a tree-lined gravel path, smiling and wearing a helmet and a navy jacket. Behind her, two other cyclists ride traditional bikes, all enjoying the outdoor setting.
Cycling UK’s Connecting Communities programme has been making a profound difference in the Scottish Highlands, and one of the most inspiring stories comes from Moray

At the heart of the impact that Connecting Communities is having in the Highlands is Robbie Hope, director of operations at Elgin Sports Community Trust (ESCT), whose initial scepticism about e-bikes transformed into passionate advocacy after discovering their benefits firsthand.

As a key supporter of Active Recovery Moray, a project providing support for individuals and families affected by drugs and alcohol, Robbie has long been dedicated to providing free activities for individuals facing mental health challenges and addiction.

However, when Cycling UK’s development officer visited a session to share information about e-bike loans, Robbie was hesitant. “I was totally against it,” he admitted. To him, e-bikes seemed unnecessary and perhaps less authentic compared to traditional bikes.

Encouraged by Cycling UK’s visit, Robbie decided to give an e-bike a try. The loan of an e-bike allowed him to explore its potential without commitment, and the results were transformative. Robbie quickly realised the difference an e-bike could make – not just for himself, but for the members of Active Recovery Moray as well.

After [the visit from Cycling UK’s development officer], I wanted to try an e-bike out… I was totally against it, now I am converted. The loan of the e-bikes allowed us to go to places we haven’t been before [and] takes away the financial barriers 

Robbie Hope

A group of four cyclists posing for a selfie near a coastal area with a sandy beach and a bridge in the background. The foreground features Robbie smiling at the camera, wearing a helmet and a black jacket, with bicycles visible nearby.
Robbie takes a selfie with fellow riders during a coastal group ride.

How e-bikes changed Robbie’s commute and perspective

The experience opened Robbie’s eyes to the practicality and versatility of e-bikes. He began using the e-bike to commute to work, discovering it was quicker and more convenient than driving.

I have cycled to work as it doesn’t take long on the e-bike… I would usually take the car. Next year, I’m looking to do more on the bike and less in the car

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Robbie’s trial experience has inspired him to save up for his own e-bike, marking a significant lifestyle shift. His journey mirrors the broader impact that Cycling UK’s support has had on Active Recovery Moray. The availability of e-bikes has removed financial barriers, enabling members to participate in cycling sessions and venture out independently.

These sessions, which attract participants aged 30 to over 60, have grown in popularity and are helping to improve mental health, build confidence and reduce isolation among members.

For Robbie, the change has been profound. His initial scepticism has given way to a new appreciation for the benefits of e-bikes, both personally and for the community. ESCT’s partnership with Cycling UK has not only enriched the offerings of Active Recovery Moray but has also created a ripple effect of enthusiasm for cycling within the local community.

Robbie’s story highlights the potential for personal transformation through exposure to new opportunities. The ongoing collaboration between Cycling UK and Moray Active Recovery ensures that more individuals will have the chance to experience these benefits.

As Robbie continues to advocate for e-bikes, he exemplifies how embracing change can lead to happier, healthier and greener lives.