Robin has significant strategy, marketing and campaigning experience locally and nationally. He works as a business consultant and has prior executive-level experience at Natural England and Vodafone; he now runs his own consulting business.

He has led more than 200 group rides, both on and off road, having been a member of Cycling UK since 2003, became group secretary of Oxfordshire in 2014, co-founded two local campaign networks. He became a trustee in 2021.