Joanne Newstead has been nominated because of her passion for sharing cycling knowledge and empowering others. As a director at Elmy Cycles in Ipswich, Jo’s expertise goes beyond bike repairs; she takes the time to understand her customers' needs, offering invaluable advice to enhance their cycling experiences. She is also a well-respected competitor in the world cyclo-cross, having won a medal at the European World Masters Championships. Her personal motto, “winter miles give you summer smiles” reflects her commitment to helping others find joy and success on their bikes.
