Growing up in a cycling family and getting her first job in a cycling shop at 14 years old, Georgia was destined to work with bikes. As mountain bike PR specialist for Specialized, she works in an almost exclusively male mountain biking community, influencing the biggest brand in the world on design and products. She creates industry-leading events, press camps and marketing campaigns. She has also worked with organisations like the National Trust to improve access for mountain bikers.
“I honestly don’t know where I would be without my bike right now, it feels like my safe space (albeit my hospital history wouldn’t say the same!)”
