Catherine, founder of Dashel, designs stylish, sustainable bike helmets. She brought helmet manufacturing back to the UK, launched a recycling scheme, gained B-Corp status and supports ocean conservation.
In 2024, Dashel’s Olympic-licensed helmets fundraised for Team GB. Catherine, nominated as an entrepreneur, is breaking barriers in cycling innovation and sustainability.
“My love for cycling began in childhood, where I found freedom and independence on two wheels. I believe that if today's children could balance their time on screens with more time cycling, they would build resilience and a stronger connection to nature. For me, the joy of coasting downhill remains the best way to unwind after a busy day.”
